World Internet Project

In 2007 ICDC conducted its first survey for New Zealand as part of the World Internet Project – a cross-country comparison of people’s internet use. Our survey asked New Zealanders important questions about their internet access and use. In conducting this survey every two years between 2007 and 2015 – and adding new common questions agreed to by all the international partners as the technology developed –  we have collected invaluable information of interest to government, organisations, academics and individuals.

Most importantly we have tracked key trends in how our online behaviour has altered over the past nine years, across all major social groupings, and this has revealed how our daily communication, consumer interactions and sources of news and information have changed; in some cases, dramatically.

On this webpage you can access the numerous reports, news releases and media coverage relating to our research between 2007 and 2016.

In 2017 the World Internet Project in NZ shifted to the NZ Work Research Institute in AUT’s Business School. Visit the new project home >>

Internet Trends in New Zealand 2007 – 2015

Report tracks how New Zealanders Internet usage has changed over nine years

After surveying New Zealanders about their online usage every two years for the past nine years, AUT's Institute of Culture, Discourse and Communication has released a new report showing the remarkable impact of the internet on our lives over almost a decade.

The report, Internet Trends in New Zealand 2007-2015, compares findings from the five World Internet Project New Zealand surveys which were compiled from more than 7000 questionnaires. It tracks key trends in how our online behaviour has altered over the past nine ears, across all major social groupings, and reveals how our daily communication, consumer interactions and sources of news and information have changed; in some cases, dramatically.

The 2015 World Internet Project New Zealand

The 2015 World Internet Project in New Zealand surveyed 1377 people about their usage and attitudes towards the internet. This is the fifth survey conducted by researchers at Auckland University of Technology since 2007.

Each biennial survey successively helps to develop a better understanding of how New Zealanders' are using the internet and how their habits and attitudes are changing as the technology evolves. The WIPNZ survey is part of an international collaborative project undertaken in 39 countries.

A wide range of questions are asked about what devices people use, where they use them, and the time spent on the internet. We question people about their online activities such as information seeking, entertainment, buying or selling products, communicating with others, social networking and posting content online.

Also of interest are people's attitudes towards the reliability of information online as well as privacy and security in using the internet.

Funding for the 2015 survey is provided by the Ministry of Business, Innovation and Employment, InternetNZ and Buzz Channel Marketing.

Internet Trends in NZ Report 2007–2013
Seven Years Tracking New Zealanders' use of the Internet

July, 2014

There is no doubt that a lot can happen in a short period time – particularly when it comes to the internet. In conducting an overview of the four biennial surveys of the World Internet Project in New Zealand which began in 2007, researchers at AUT have found some fascinating insights into the usage of and attitudes towards this life changing technology.

This report analyses all four waves of the WIPNZ survey, undertaken in 2007, 2009, 2011 and 2013. It provides an overview of how the internet has changed our lives. In just seven years we have seen trends such as the birth of a new era of mobile internet access with the advent of smartphones and tablets, the rise of social media such as Facebook, Twitter and Instagram, an increase in the number of people buying and selling online and a greater delivery of government and council services online. We have also witnessed dial-up connections move towards obscurity and some of the effects faster internet connections can have, such as increases in video calling and downloaded/streamed entertainment content.

This report contains top-level presentation of data across the four waves of the survey, as well as presenting more in-depth analysis of some key areas, especially on changing digital divides. Vignettes are included to illustrate more vividly how the use of, and attitudes to the internet are changing over time for individuals.

This report will be of great interest to a range of people from policy makers, business organisations, educators, marketers, health professional, students and researchers. One of the strengths of the WIPNZ survey is its focus not just on the use of the internet, but also on people's attitudes towards it, and how they see it affecting their lives and the world around them. At the same time, it leaves us with the question – what will the future bring?

World Internet Project founder, Jeff Cole, offers insights on the Internet to New Zealand audiences

April 2014

Dr Jeff Cole delivered a talk The Internet: A Global Perspective at the The Project conference at AUT University on April 30. Dr Cole is always highly sought after for interviews with media. Below are some interviews with Dr Cole where he shares his insights on digital trends that are disrupting individuals, societies and businesses.

Dr Jeff Cole is Director at the Centre of Digital Future and founder World Internet Project.

2013 survey results of New Zealanders' internet use now available

Project sponsors

WIP sponsor logos.

21 November 2013

Smartphones, iPads, gaming consoles and other wireless devices are a part of everyday life for New Zealanders. This is just one of the findings from the latest World Internet Project survey in New Zealand that were released on 21 November, 2013.

Other interesting information to emerge from the study such as the fact that younger people are prioritizing the internet as a source of entertainment, while older New Zealanders are more likely to regard it primarily as a source of information can be found in the WIPNZ 2013 report available below.

The World Internet Project New Zealand is a longitudinal survey investigating New Zealanders' usage of, and attitudes towards the internet. It is part of an international project that compares the uptake and social impacts of ICT in more than 40 partner countries and tracks the trends that occur.

WIPNZ ran its first survey in 2007, and it has continued biennially since then. Reports from past WIP surveys and the last international report comparing WIP member countries can be found on the WIPNZ Publications page on this website.

The WIP survey covers a range of topics answering key questions about the role the internet plays in our lives and what users are doing online. For example, what proportion of internet usage relates to seeking out information, entertainment, communicating with others, purchasing items, or other work or leisure-related activities. Survey questions also delve into the attitudes and activities of non-users of the internet.

WIPNZ, in conjunction with the international project, aims to provide information and insight that can assist in community development, and in policy decision-making. Numerous companies, government departments, individuals and organisations have also found the data to be extremely useful.

The WIPNZ is conducted through the Institute of Culture, Discourse and Communication at AUT University and is funded by the National Library at the Department of Internal Affairs and by Internet NZ. Additional support for the online component of the survey in 2013 has been provided by Buzz Channel.

This 2013 survey has a different sample structure than previous years in order to include New Zealanders without a landline. The questionnaire has also undergone substantial updating to keep pace with changing digital technologies. For these reasons, the present report focuses solely on the findings for 2013, and longitudinal analyses will be presented in a subsequent report next year.